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The Ant-Man promotion campaign is a crossmedia campaign which was set up to promote Ant-Man. It started in July 2, 2015 and consists the social media platforms YouTube, Twitter, Google+ and LinkedIn.
The campaign started with a series videos of WHiH Newsfront on YouTube focusing on Scott Lang and his future release. These videos are supported by posts on Twitter and Google+. Items from the videos were further discussed in articles on the internet, like on the website Mashable.
Besides the story about Scott Lang, an interview of Darren Cross CEO of Pym Technologies was released. The interview was done by a WIRED insider James Rondell. They talk mostly about Darren Cross, Pym Technologies and Hank Pym. This interview was also supported by post on Twitter, Google+ and a LinkedIn page.
The crossmedia campaign was mostly focused on the main characters Scott Lang and Darren Cross, but some of the posts on the Google+ and twitter accounts contain information about various other subjects, sometimes directly related to other movies in the Marvel Cinematic Universe. For example, on July 4 WHiH World News posted there would be fireworks above the Avengers Tower. Some of these posts were added later but with an earlier date then the campaign started, one of these post even dates back all the way to 2011.
WHiH Newsfront: covering 'Scott Lang'
The television network WHiH World News started their online news program WHiH Newsfront, leading with information about cyber-criminal Scott Lang. To promote their new online platform, WHiH World News posted links to their videos on their Twitter and Google+ pages. The video's were further discussed on the website Mashable.
On July 10 WHiH Newsfront gained some exclusive footage involving Scott Lang who was set to be released from prison after the 2012 break-in. The WIRED interview with Darren Cross was released by WHiH Newsfront aswell.
- WHiH Newsfront (web series) (including the WHiH Exclusive)
- Twitter Profile/WHiH Newsfront
- Google+ Profile/WHiH Newsfront
- Mashable: Everyday hero or thief?
- Mashable: Confessions of a whistleblower
Pym Technologies with CEO 'Darren Cross'
Pym Technologies had a recent break in nano technology. Naturelly this was discussed on their Google+ and Twitter pages, which gained the atention from the media. Not soon after Darren Cross CEO of Pym Technologies was interviewed by a WIRED insider. An article of the interview could be found on the WIRED webpage, which gave some deeper inside. A brief history of Darren Cross can be found aswell, on his Linkedin page.
- Twitter Profile/Pym Technologies
- Google+ Profile/Pym Technologies
- WIRED: Pym Technologies. Where the Past Meets the Present.
The timeline of the campaign.
- July 2, 2015 - WHiH Newsfront: July 2, 2015. (WHiH Newsfront Youtube/Twitter/Google+)
- July 4, 2015 - A firework display at the Avengers Tower. (WHiH Newsfront Twitter/Google+)
- July 6, 2015 - Reminder for episode 2. (WHiH Newsfront Twitter/Google+)
- July 7, 2015 - WHiH Newsfront: July 7, 2015. (WHiH Newsfront Youtube/Twitter/Google+/Mashable.com)
- July 9, 2015 - Announcement for the July 9, 2015 news. (WHiH Newsfront Twitter/Google+)
- July 9, 2015 - Announcement for the WIRED Insider. (Darren Cross Google+)
- July 10, 2015 - WHiH obtained footage of the Scott Lang break-in. (WHiH Newsfront Twitter/Google+)
- July 11, 2015 - WHiH Exclusive: Scott Langs break-in. (WHiH Newsfront Youtube/Twitter/Google+)
- July 15, 2015 - WIRED Insider: Darren Cross. (WIRED/Pym Technologies Twitter/Pym Technologies Google+/Darren Cross Google+/WHiH Newsfront Twitter/Google+)
- July 16, 2015 - Reminder for episode 3. (WHiH Newsfront Twitter/Google+)
- July 16, 2015 - WHiH Newsfront: July 16, 2015. (WHiH Newsfront Youtube/Twitter/Google+)
- ↑ WHiH Newsfront YouTube channel
- ↑ WHiH Newsfront Twitter
- ↑ WHiH Newsfront Google+
- ↑ Mashable: Confessions of a whistleblower
- ↑ Mashable: Everyday hero or thief
- ↑ WIRED: Pym Technologies. Where the Past Meets the Present.
- ↑ Darren Cross Google+
- ↑ Darren Cross LinkedIn
- ↑ Pym Technologies Twitter
- ↑ Pym Technologies Google+
- ↑ Pym Technologies Youtube channel
- ↑ Darren Cross Youtube channel