The Stark Expo is a website created for the promotion of Iron Man 2, set as the official website of the Stark Expo, and featuring links to multiple websites and videos.
Overview[]
The marketing campaign introduced a website of the Stark Expo. Featuring online tickets for the event, a message from Tony Stark and architectural sketches of the Expo. It also included a 3-D Stark Expo map, with details of each representative and the location of their pavilion. A promotional video for the Stark Expo 2010 was released as well, and a nostalgic promotion video of the 1974 Expo.
Next to the Stark Expo website a few other websites were released as well for subsidiaries of Stark Industries. Marvel also allowed sponsors of Iron Man 2 to have a pavilion on the Expo, with links to their websites, most of them having a marketing campaign of their own involving Iron Man.
Pavilions[]
| Pavilion | Image | Description |
|---|---|---|
| 1 | 
|
Stark Industries |
| 2 | 
|
Royal Purple - Synthetic Oil[1] |
| 3 | 
|
Dr Pepper[2] used their relationships formed at the Expo and promoted their drinks with the use of Iron Man and LG. |
| 4 | 
|
Burger King |
| 5 | 
|
Cordco[3] is a subsidiary of Stark Industries. With approximately 57.000 employees they currently have an active market in security systems and services. At Cordco, they spent over eight months developing a prototype model of a truly unique device to fight fires. The 'Sonic Fire Extinguisher' uses sonic waves to put out the blaze. |
| 6 | 
|
Unisphere |
| 7 | 
|
Oracle |
| 8 | 
|
Stark-Fujikawa[4] is a subsidiary of Stark Industries. Their main goal was to promote the Stark HUD 2020. |
| 9 | 
|
Kodak |
| 10 | 
|
Audi[5] |
| 11 | 
|
AccuTech[6] is a subsidiary of Stark Industries, introducing their latest breakthrough in anthropo-robotic physical enhancement: 'HazTech Exoskeleton'. |
| 12 | 
|
LG |
| 13 | 
|
Norton from Symantec |
| 14 | 
|
Reese's[7] In the invitation letter to exhibit the 2010 Stark Expo, Tony Stark even asked to bring extra Reese's for himself. |
| 15 | 
|
7-11 |
| 16 | 
|
Turk Telecom |
Architecture Sketches[]
Stark Industries Subsidiaries[]
With the promotion of the Stark Expo, Marvel also introduced three subsidiaries of Stark Industries. Each one of them had their own website and a promotional video to promote their own pavilion at the Expo. Most notable is the company AccuTech, who invented the soundvehicles hoping to contain the Hulk.
Cordco[]
Introducing the Sonic Fire Extinguisher.
Stark-Fujikawa[]
Introducing the Stark HUD 2020.
AccuTech[]
Introducing the HazTech Exoskeleton.
Revealed Notes[]
When the websites were still active, a press release from AccuTech and a memo from Tony Stark could be viewed as well.
Stark Expo Jingle[]
The Stark Expo Jingle was a tune continuously played on the website of the Stark Expo, it can be heard during the Stark Expo scene in Iron Man 2 as well.[8]
Videos[]
