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The marketing campaign introduced a website off the Stark Expo. Featuring online tickets for the event, a message from Tony Stark and architectural sketches of the Expo. It also included a 3-D Stark Expo map, with details of each representative and the location of their pavilion. A promotional video for the Stark Expo 2010 was released as well, and a nostalgic promotion video of the 1974 Expo.
Next to the Stark Expo website a few other websites were released as well for subsidiaries of Stark Industries. Marvel also allowed sponsors of Iron Man 2 to have a pavilion on the Expo, with links to their websites. Most of them having a marketing campaign of their own involving Iron Man.
|2||Royal Purple - Synthetic Oil|
|3||Dr Pepper used their relationships formed at the Expo and promoted their drinks with the use of Iron Man and LG.|
|5||Cordco is a subsidiary of Stark Industries. With approximately 57.000 employees they currently have an active market in security systems and services. At Cordco, they spent over eight months developing a prototype model of a truly unique device to fight fires. The 'Sonic Fire Extinguisher' uses sonic waves to put out the blaze.|
|8||Stark-Fujikawa is a subsidiary of Stark Industries. Their main goal was to promote the Stark HUD 2020.|
|11||AccuTech is a subsidiary of Stark Industries, introducing their latest breakthrough in anthropo-robotic physical enhancement: 'Haz-Tek Exoskeleton'.|
|13||Norton from Symantec|
|14||Reese's In the invitation letter to exhibit the 2010 Stark Expo, Tony Stark even asked to bring extra Reese's for himself.|
Stark Industries Subsidiaries
With the promotion of the Stark Expo, Marvel also introduced three subsidiaries of Stark Industries. Each one of them had their own website and a promotional video to promote their own pavilion at the Expo. Most notable is the company AccuTech, who invented the soundvehicles hoping to contain the Hulk.
Introducing the Sonic Fire Extinguisher.
Introducing the Stark HUD 2020.
Introducing the Haz-Tek Exoskeleton.